To promote consistent quality representations of WashU, all apparel (including uniforms) and novelty merchandise displaying university logos and trademarks must be purchased from a supplier licensed to produce such merchandise. In addition, all trademark use must be approved by the university’s licensing office.
Product Licensing for Apparel and University Novelty Merchandise
Resource Management will support the licensing office’s efforts by verifying that all novelty merchandise and clothing displaying university trademarks (such as the university’s name, logo, and symbols) are ordered from a licensed supplier.
The University Licensing Office has an agreement with a licensing management company to represent the university’s interests using its name and symbols. This program promotes consistent, high-quality representations of WashU.
What is a Trademark?
All names and visual representations of WashU are considered trademarks. This includes all word marks, service marks, names, name variants, nicknames, logotypes, logos, insignia, seals, shields, designs, devices, or symbols that refer to WashU. Also included are any words, phrases, or images that imply an association with the university.
How to Obtain Imprinted Merchandise
- Plan ahead. Identify a licensed vendor. Check the product licensing website for a list of licensed suppliers for WashU trademark products.
- Work with your chosen supplier to draft a design proposal. The university offers ready-to-use graphics on the MarComm website for your convenience.
- To obtain approval of trademarked name or symbol usage, direct your licensed supplier to submit the design proposal to the product licensing office. Artwork is accepted via email, fax, courier, or U.S. mail. Trademark approval is usually issued within 48 hours.
Contact Us
If you or any supplier that you deal with has questions concerning product licensing or approval of trademark usage, please do not hesitate to contact:
Product Licensing Office
Janelle Hizer
Assistant Director, Administration and University Relations
314-935-9030
janelle.hizer@wustl.edu
For more information, visit the the MarComm Trademark website.